Why Brokers Should Partner with Coworking Spaces


The market for coworking space is growing, leading to companies and individuals looking for brokers to help them find the perfect spot. According to Statista, in 2017, 542,000 people were working in coworking spaces in the U.S., and this is forecasted to increase to about 1.08 million in 2022. This impressive stat leads us to believe that now is the perfect time for brokers to jump in on the growing success of this new market. Brokers can gain significant benefits from placing clients in these spaces.

So why should brokers look to partner with coworking spaces?

Entrance to the Start-Up Market

Coworking spaces are hotbeds of innovation. Did you know Instagram and Uber started in coworking spaces? If you’re a broker looking to corner the startup market and find the next big company, the coworking space is a great prospecting tool. Early-stage clients can potentially turn into a very lucrative partnership. If you manage your relationship well, you will be the go-to person when this client needs to upgrade their space. As their business evolves, yours will too. 


Brokering coworking spaces allows you to assist your clients in finding the right space for them while they continue to grow. Coworking spaces are known for their flexible lease terms, allowing new companies to scale quickly and remain in place. You can also help clients enter locations that they couldn’t get into otherwise because of high real estate costs.

The Space Sells Itself

Coworking spaces are ready to go. There’s no time-wasted on deciding whether a place is worth an investment long-term, or all of the other elements that go into a more traditional and permanent workspace. Coworking spaces come fully equipped, which is a major perk for clients and brokers. Shared office spaces allow early-stage companies to access perks like a fitness center, coffee, and kitchen that typically would only be available to large offices. Coworking spaces are designed specifically for their market, which makes brokering them much easier. Simply listen to your client’s needs.


Coworking spaces have a community-driven atmosphere. If you work hard to build a relationship and a level of trust with your clients in the coworking space, they will be referring you to everyone they meet within their new shared office. This will help your own business grow and hopefully help you leverage when these new companies get their big break. Win, win!

Refer, Reward, Repeat!

Optimum Coworking welcomes the opportunity to work with real estate brokers and develop mutually beneficial partnerships. It is our goal to make partnering with us easy– all you have to do is contact us with your client’s information, and we will take care of the rest. The level of involvement in the deal is up to the broker’s discretion.

Brokers and coworking spaces can be a powerful partnership. This is a concrete market full of potential and has a promising future ahead. If you are interested in learning more, contact us today to learn about Optimum’s broker program.